From Supply Chains to Sustainability Chains: A Net Zero Journey

In this  episode of the Digital Supply Chain podcast, I had the pleasure of conversing with Kristian Rönn, CEO and Founder of Normative. Kristian, an expert in carbon emissions accounting, shared invaluable insights into the pivotal role of supply chains in achieving net zero emissions.We delved into the complexities of carbon accounting and the critical need to make these emissions visible and actionable. Kristian emphasised that a staggering 90% of a company's emissions often lie within its supply chain, presenting both a challenge and an opportunity for significant impact.A highlight of our chat was exploring how small and medium-sized enterprises can be engaged in carbon reduction efforts. It turns out the main barrier isn't indifference to climate change but rather a lack of resources and know-how. Normative's approach, combining surveys with practical calculation tools, aims to bridge this gap.Kristian's stories of success, like Eltel’s electrification of their vehicle fleet and Flying Tiger's material substitution, showcase the real-world impact of effective carbon data management.Lastly, we touched upon the broader context – the crucial role of governments and financial incentives in guiding businesses towards sustainable practices.This episode is a must-listen for anyone keen on understanding the intricacies of supply chain sustainability and the path forward to a net-zero world. Do tune in, and let's keep pushing the boundaries for a sustainable future!And don't forget to check out the video version of this episode on YouTube.Elevate your brand with the ‘Sustainable Supply Chain’ podcast, the voice of supply chain sustainability.Last year, this podcast's episodes were downloaded over 113,000 times by senior supply chain executives around the world.Become a sponsor. Lead the conversation.Contact me for sponsorship opportunities and turn downloads into dialogues.Act today. Influence the future.Support the showPodcast supportersI'd like to sincerely thank this podcast's generous supporters: Lorcan Sheehan Olivier Brusle Alicia Farag Luis Olavarria Alvaro Aguilar And remember you too can Support the Podcast - it is really easy and hugely important as it will enable me to continue to create more excellent Digital Supply Chain episodes like this one.Podcast Sponsorship Opportunities:If you/your organisation is interested in sponsoring this podcast - I have several options available. Let's talk!FinallyIf you have any comments/suggestions or questions for the podcast - feel free to just send me a direct message on Twitter/LinkedIn. If you liked this show, please don't forget to rate and/or review it. It makes a big difference to help new people discover it. Thanks for listening.