Mapping Success: How Location Data is Transforming Businesses

In this episode of the Digital Supply Chain podcast, we embark on a fascinating journey with Thomas Walle, CEO of Unacast. Join us as we explore the intricate world of data-driven decision-making.Highlights from Our Chat:Thomas's Transition: From Oslo to Connecticut, Thomas shares his personal and professional journey, highlighting the stark contrasts in business cultures he encountered. This move wasn't just a change of scenery, but a complete shift in business dynamics.The Essence of Unacast: Thomas eloquently details Unacast's mission – guiding companies away from gut-feel decision-making to a data-driven approach. His insights into the power and necessity of accurate, high-quality data in today's business environment are illuminating.Impact of Location Data: We delve into how Unacast’s data aids businesses in site selection, customer behavior understanding, and strategic investment decisions. Thomas’s examples vividly illustrate the transformative impact this data has in various sectors.Generative AI in Data Analysis: A standout moment was learning how Unacast harnesses Generative AI to convert complex data into coherent narratives, aiding businesses in decision-making processes.Success Stories and Future Plans: Thomas shares compelling success stories where Unacast’s data made a significant difference for clients, offering a sneak peek into the company's future aspirations.Data Privacy and Ethical Considerations: An essential part of our discussion, Thomas explains how Unacast navigates the complex world of data privacy and ethics.Sustainability and Post-COVID Trends: Thomas sheds light on how location data is playing a crucial role in creating sustainable supply chains and adapting to post-COVID work patterns.Wrap-Up Thoughts: Thomas's parting advice on embracing data transformation was a powerful call to action for businesses. His perspective on the convergElevate your brand with the ‘Sustainable Supply Chain’ podcast, the voice of supply chain sustainability.Last year, this podcast's episodes were downloaded over 113,000 times by senior supply chain executives around the world.Become a sponsor. Lead the conversation.Contact me for sponsorship opportunities and turn downloads into dialogues.Act today. Influence the future.Support the showPodcast supportersI'd like to sincerely thank this podcast's generous supporters: Lorcan Sheehan Olivier Brusle Alicia Farag Luis Olavarria Alvaro Aguilar And remember you too can Support the Podcast - it is really easy and hugely important as it will enable me to continue to create more excellent Digital Supply Chain episodes like this one.Podcast Sponsorship Opportunities:If you/your organisation is interested in sponsoring this podcast - I have several options available. Let's talk!FinallyIf you have any comments/suggestions or questions for the podcast - feel free to just send me a direct message on Twitter/LinkedIn. If you liked this show, please don't forget to rate and/or review it. It makes a big difference to help new people discover it. Thanks for listening.