The Art of Discerning Sound Marketing and Sales Advice

Today I cover how to know if you're getting good marketing and sales advice, and why it’s so important to carve your own path. I discuss:
• What I learned from traditional marketing advice
• Why traditional marketing advice falls short
• The story of how a fax machine campaign became my best-performing initiative
• Why you should not blindly follow popular marketing trends
• The importance of figuring out what works for YOU
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If you want to skip ahead:
(00:00) Today’s topic: how to know if you’re getting good marketing and sales advice
(02:42) What I learned from traditional marketing education
(06:46) Specific examples of how traditional marketing education falls short
(13:52) Why you should be wary of blanket statements
(15:47) The story of how a fax machine campaign became our best-performing initiative
(26:14) How to decipher good vs bad marketing advice
(32:34) Why I’m always careful in the advice I give
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Where To Find April Dunford:
Podcast Website: https://www.positioning.show/
Personal Website: https://www.aprildunford.com/
LinkedIn: https://www.linkedin.com/in/aprildunford/
Instagram: https://www.instagram.com/aprildunford/
Twitter: https://twitter.com/aprildunford
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Referenced:
• Chrysler: https://www.chrysler.com/
• Volvo: https://www.volvocars.com/us
• Pepsi: https://www.pepsi.com/
• Liquid Death: https://liquiddeath.com/
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