How to Use Positioning in Sales Qualification and Discovery

Today, I share everything you need to know about how to use positioning in your sales qualification and discovery. I discuss: 

The different forms of qualification and BANT criteria
The difference between qualification and discovery
Why discovery is so important for your first sales call
How buyers and sellers find out more about each other during discovery
My unique sales pitch structure

Also, you can officially pre-order my next book, Sales Pitch, on Amazon! I’m incredibly proud of this book and can’t wait to share it with you. 
Here are the links for pre-order:
Amazon Canada
Amazon USA
Amazon UK

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If you want to skip ahead:
(00:00) Intro and today’s topic
(01:40) Sales and qualifying leads 
(06:07) The importance of quality
(07:10) What is qualification
(08:50) BANT criteria 
(11:38) A breakdown of discovery
(13:20) My sales pitch structure
(16:52) LevelJump example
(21:18) Thanks for listening

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Where To Find April Dunford:
Podcast Website: ⁠https://www.positioning.show/⁠ 
Personal Website: ⁠https://www.aprildunford.com/⁠ 
LinkedIn: ⁠https://www.linkedin.com/in/aprildunford/⁠ 
Instagram: ⁠https://www.instagram.com/aprildunford/⁠ 
Twitter: ⁠https://twitter.com/aprildunford⁠
TikTok: https://www.tiktok.com/@positioningshow
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Production and marketing by⁠ https://penname.co/⁠