Label dynamics: Are consumer attitudes towards plant-based, vegetarian and vegan choices shifting?

Do you also read labels while shopping for food? Recent research conducted by La Trobe University suggests an increasing inclination towards plant-based labels over vegetarian and vegan options. What factors are driving this emerging trend, and what distinguishes these labels from one another? Itee Dewan delves into this topic with insights from researcher Dr Matthew Ruby and dietitian Mubina Jamdar.