Jessie McGuire: What are the limits of branding?

Highlights from the conversationWe have to be doing work that is going to change the world around usThe boundaries of branding are absolutely limitless. What's not limitless are designersAs designers, we cannot continue to think about the planet as a completely replenishable resourceWe have the opportunity to show what we support through what we buyAt the end of the day, maybe you just are selling chocolate. You don't have to make it be about some larger societal issueIf we're saying that the design industry needs to change, we have to start making those moves ourselves More about Jessie McGuireJessie McGuire is the Managing Director at brand design studio ThoughtMatter. She leads a diverse team in creating daring designs and identities for a wide range of clients, from global brands to local communities, art museums and foundations, and institutions and non-profits.Her work spans projects for clients like Kimberly-Clark, P&G, and Colgate Palmolive. Jessie has played a role in raising awareness for socially progressive causes such as March for Our Lives, Girls Write Now and The Joyful Heart Foundation, and supports community-minded efforts for The New-York Historical Society, Downtown Staten Island, and The Center for Arts EducationFind Jessie here: LinkedIn | Instagram Show NotesCompanies and organisations:ThoughtMatterRobinhoodRedditSVA – School of Visual Arts How you can helpThere are four ways you can help us out.Give us your thoughts. Rate the podcast and leave a comment.Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) ofTell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.Hosted by our founder Ross Drakes.Subscribe iTunes, Spotify, Stitcher, Google PodcastsMusic by: @dcuttermusic / http://www.davidcuttermusic.com
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