How Complacency Can Kill Your Business

This week I want to talk about how complacency can kill your business (or at least hurt it). I run a personal chef business, and have been doing it for 11 years now. When I started out doing it on the side, I was a little scrappy. I did guerrilla marketing. I did a lot of networking. I was regularly sending out my email newsletter.  As my business and customer base grew, I slowed down on some of those tactics. Fast forward to this summer...business kind of sucks, and I realized that I hadn't been paying attention. I'd become comfortable, and complacent. It could have taken me out of the game completely. So I wanted to share this mini, solo podcast as a cautionary tale, because it's important for me to share my failures in addition to my successes (maybe even more so). If you have questions, comments or feedback, you can contact me through one of the social channels below, or by email at chefswithoutrestaurants@gmail.com.CHEFS WITHOUT RESTAURANTSIf you enjoy the show and would like to support it financially, please check out our Sponsorship page (we get a commission when you use our links).  Get the Chefs Without Restaurants NewsletterPrivate Facebook groupChefs Without Restaurants InstagramChefs Without Restaurants on TikTokChefs Without Restaurants on YouTubeChris Spear's personal chef business Perfect Little BitesSPONSOR INFOUnited States Personal Chef AssociationAre you a personal chef looking for support and growth opportunities? Look no further than the United States Personal Chef Association! With nearly 1,000 members across the US and Canada, USPCA provides liability insurance, certification, lead generation, and more. Consumers can trust that their meal experience is insured and supported by USPCA.And now, for a limited time, save $75 on new membership and get your premier listing on Hire a Chef by using the code TaxBreak2023 at USPCA.com. Plus, if you have products or services to sell to chefs and their clients, showcase your business on the Hire a Chef and USPCA websites with our great introductory packages.To learn more about membership, advertising, or partnership opportunities, call Angela at 800-995-2138 ext. 705 or email aprather@uspca.com.Support the show