Geofarming: Lessons in Hyperlocal Targeting from a Top-Producing Agent

This week on Stay Paid, we’re speaking with Katie Lucie, real estate agent, contributor to Broke Agent Media (BAM), and hyperlocal expert on all things in Juniper, Florida. She’s rocking her numbers, and during her interview, she shares the most important prerequisite to a farming strategy that works right out of the gate, how to integrate your geofarming plan with neighborhood events, why social media vanity metrics don’t deserve your attention, and how to manage your home life and work life and still get it all done. She also offers her best advice for agents navigating this potentially career-changing market. 💥 Let us help you get more referrals and repeat business! Visit the home of Stay Paid at remindermedia.com to explore the world's best marketing, and download a FREE SAMPLE of the gold standard in personally branded magazines. Connect | Resources ·      Blog: How to Calculate Turnover Rate When Selecting a Farm ·      Free case study: Only 4 Months into ReminderMedia’s Postcard Campaign, Agent Lands Two Listings on the Same Street You can get more free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 1:13     Katie’s business bio 2:07     Extreme time management 4:22     Judicious prospecting 6:06     Geofarm tip 1: Turnover rate 7:35     Geofarm tip 2: The demographic 9:55     Client touchpoints 14:53   From farming to convos 17:04   Geofarm tip 3: The dominant agent 18:02   Approach to social media [Golden Nugget] 20:06   The hype about viral videos 23:37   3 things agents should do right now 27:46   Action Item   Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing   You can get more free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library. Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast   Geofarming Genius: Top-Producing Agent Shares Brilliant Hyperlocal Geofarming Tactics