Future-Proofing Your Business Financially with April Stroink

  In this episode of Impact, Meghan talks with April Stroink, a money coach and financial advisor who specializes in helping entrepreneurs create financial clarity, ease, and abundance in their practice.   Throughout their discussion, Meghan and April continually tie their conversation back to the analogy of a financial storm. The storm could represent a shift in the financial market or something that could potentially throw your business off course. Whatever it may represent, Meghan and April discuss that storms are not necessarily meant to swoop us out to sea. Those who will fare the best are the ones who can acknowledge the trajectory of the storm and make decisions in alignment with what is coming their way. When you see the storm coming, there are decisions that you can make to help protect your home, and in the case of this analogy, to protect your business and financial situation. When your business is future proofed you will be able to capitalize and move momentum in the direction of opportunity.  But future-proofing your business and adding additional revenue streams can be challenging. Many entrepreneurs have self-negating attitudes about how they make money, or perhaps believe that they don’t deserve to make abundant money for the services they offer. Meghan and April unpack this idea of quantum wealth, which comes from a mindset of abundance, not scarcity.   As Meghan has mentioned in previous episodes, she is completely over allowing the energy of scarcity to be pervasive in this community. And this episode will certainly be helpful in stopping the cycle of scarcity as it exposes some of the mindset and thinking traps that practitioners are finding themselves in. Techniques and strategies are provided that can be deployed in your business which will leave you in a position to take advantage of the opportunities that lay before you.   Want to be prepared for the storm and minimize your risk moving forward? Then you won’t want to miss this episode.  KEY TAKEAWAYS [2:15] Creating a framework around quantum wealth [7:27] How to take responsibility for your business to have maximum impact [11:26] April Stroink’s professional experience [13:24] Why finances are the number-one source of stress for entrepreneurs [22:48] Why it’s important to work your plan [28:38] How much gross revenue you should keep  [33:36] The number-one thing entrepreneurs do wrong [41:03] Why multiple streams of income is key [47:56] Transformation vs. transaction values   HOW TO CONNECT WITH OUR GUEST https://aprilstroink.ca https://www.instagram.com/aprilstroink/?hl=en https://www.facebook.com/AprilStroink/ https://www.linkedin.com/in/april-stroink   MEMORABLE QUOTES   “Have a plan so that when the storm comes, and it will, especially if you are entrepreneurs, that you have a solid plan to fall back on.”  - April Stroink   “This notion of developing acumen around money, we're kind of scared of the feeling. But the more acumen you develop, it's like the better you get at tennis. The more tennis lessons you play, the more fun it is to play tennis. - April Stroink   “Believe in yourself. Believe that you can be financially well and it is your right.”  - April Stroink   “You've got to be able to spit out your financial why. If you were in my office right now, you would see it on post-it notes everywhere. You gotta know that number.”  - April Stroink   “You've got to be comfortable with the uncomfortable to get on the other side of impact.” - April Stroink   “Dare to pay yourself.” - April Stroink   “What I'm seeing done wrong over and over again is that they're putting into practice either products or services without doing the math to see what the gross profit is. They're putting into practice products or services that may not be viable and then because they haven't looked at the viability they spend and invest a lot of money to go down a wrong path” - April Stroink   “If we can create a secondary stream of income that is not based on seeing patients, we are significantly reducing the risk associated with our business model.” - Meghan Walker