Episode 98: Why is IPA so Unstoppable? (40 Under 40 of 2021 Series - Part 2)

Above all other established styles, all of the trends, all of the brewer wishes, the India pale ale remains the best-selling style in the craft beer space. Why is it so popular and why is it seemingly unstoppable? In this episode, the second in our three-part series highlighting some of this year’s 40 Under 40 Tastemakers, we dive into everyone’s favorite love-it-or-hate-it beer style: IPA. Beer Editor John Holl speaks with three people from this year’s 40 Under 40 list—Lisa Allen of Heater Allen Brewing in McMinnville, OR; Bill Shufelt of Athletic Brewing in Stratford, CT; and Doug Veliky of Revolution Brewing in Chicago, IL—about the good, the bad and the in between on all things IPA. FOLLOW US ON: Instagram: @wineenthusiast Twitter: @WineEnthusiast Facebook: @WineEnthusiast