Episode 12: David Paleschuck- Cannabis Branding Author

This week, we interviewed Author, and Branding Expert, David Paleschuck. He is the author of Branding Bud: The Commercialization of Cannabis.His knowledge of branding and marketing is great for newbies to cannabis, and veteran growers as well. As cannabis goes from black market, to a commodity, how do companies position their products for the most success? The main answer: grow good flowers, and know your customer!That's the short answer. For the more in depth discussion, please check out this week's episode!Please like this video, and subscribe to the Smart Pot channel for more great content!