Episode #13, Orchid Obsession Turns Profitable

On today’s episode, we meet Kelly McCracken, orchid aficionado and owner of High Desert Orchids located in Albuquerque, New Mexico. Her specialty orchid business is marketed only on social media, namely facebook, and has grown exponentially, with no advertising expenses what so ever. She has literally turned her hobby and passion for miniature orchids into a thriving backyard business. Kelly and her orchids are the epitome of the modern home business created with limited capital, leveraging social media and then growing and serving her niche community. She will share her clever and highly successful model of selling her plant inventory via facebook live while creating an engaging, fun and educational sales environment. She shares her story, details about the massive variety of orchids available and some of the history of commercial orchids being sold in the United States. Visit High Desert Orchids on facebook to see all the amazing small orchids she sells and to participate in her facebook live sales. I hope you enjoy our interview.

---

Send in a voice message: https://podcasters.spotify.com/pod/show/get-in-my-garden-podcast/message