Emotion and Long-Lasting Attitudes and Opinions

Past studies have demonstrated that opinions based on hard facts and data can remain constant for many years, but new research published in the journal Psychological Science reveals that attitudes based on feelings and emotions can also stand the test of time. Charles Blue interviews Matthew Rocklage and Andrew Luttrell, authors of the Psychological Science article "Attitudes Based on Feelings: Fixed and Fleeting?" Read the full news release here.