Dagan Koffler - Dagan Design Construction

Dagan Koffler, owner of Dagan Design Construction, shares his journey in the design and construction industry. He discusses how he got into the business, the challenges he faced, and the growth of his company. Dagan emphasizes the importance of building a strong team and creating a positive company culture. He also talks about the benefits of being a design-build firm and the value of social media in marketing his business. Overall, Dagan's story highlights the rewards and challenges of running a successful design and construction company. The conversation covers various strategies for showcasing and promoting design projects. It emphasizes the importance of creating articles and case studies based on each project in the portfolio. The discussion also highlights the value of featuring customers in videos and social media to provide relatable content. Additionally, the conversation explores the idea of deepening storytelling and expanding into furniture design. However, challenges with client participation in terms of privacy concerns are acknowledged.

Takeaways

Building a strong team and creating a positive company culture are essential for business growth.Being a design-build firm can provide a competitive advantage and streamline the construction process.Social media is a valuable tool for marketing and connecting with potential clients.Continual learning and self-improvement are key to success in the design and construction industry. Create articles and case studies based on each project in the portfolio.Feature customers in videos and social media to provide relatable content.Deepen storytelling by showcasing the people behind the projects.Consider expanding into furniture design to offer a broader range of services.

Chapters

00:00Introduction and Background

01:13Getting into Design and Construction

04:06Growing the Business and Hiring Staff

07:10Taking the Business Seriously and Making Investments

09:05Building a Team and Delegating Responsibilities

11:51Learning and Growing as a Leader

15:14Focus on Remodeling and Design-Build

17:12The Reward of Creating and Building

18:23Differentiating from Competitors

21:12Maximizing Social Media and Marketing

25:05Building a Strong Company Culture

26:59Expanding into Other Business Ventures

27:41Advice on Social Media and Marketing

33:12Creating Articles and Case Studies

33:57Featuring Customers in Videos and Social Media

35:25Deepening the Storytelling

36:23Expanding into Furniture Design

37:34Challenges with Client Participation

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Connect with Dagen at: 

dagandesignconstruction.com

https://www.instagram.com/dagandesign/