141: Unlocking Donor Engagement: Mastering Donor Retention with Karl Ferguson

If you're feeling frustrated and overwhelmed by the constant cycle of acquiring new donors, only to see them quickly fade away, then you are not alone! Despite your efforts to send out regular communications and thank-you messages, donors may still feel disconnected and unappreciated, leading to low retention rates.
Karl Ferguson is a highly respected figure in the nonprofit sector with over 30 years of experience. As a seasoned fundraising professional, he's always looking for ways to ensure donors remain connected with an organization after making their first contribution. What sets Karl apart is his relentless focus on maintaining relationships with already-engaged donors, rather than simply reaching out to new ones. Karl has a clear understanding that a loyal donor base isn't built overnight but through time, dedication, and meticulously planned strategies. His unique approach in placing a high value on the time of donation, the immediate thank you calls, the letters, the note cards, and tours have resulted in donor retention rates hitting new heights.
In this episode, you will be able to:

Explore the hidden potential of monthly donations in driving consistent funding for your non-profit cause.

Crack the code of donor retention rate segmentation according to acquisition methods - instrumental in strategic resource allocation.

Unravel the engaging practice of turning beneficiaries into donors, a growth engine for your non-profit cause.

Grasp the importance of personalized donor communication and appreciation to build enduring relationships.


Get all the resources from today’s episode here. 

Many thanks to our sponsor, Bloomerang for making this episode possible. Bloomerang
offers donor management and online fundraising software that helps small to medium
nonprofits, like First Tee of Greater Akron, a nonprofit that empowers kids and teens through the
game of golf. After just one year with Bloomerang they doubled their unique donors, improved donor stewardship, and raised more funds. Head to bloomerang.com/whatthefundraising to learn more about Bloomerang. 


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If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization.