116: Magnetic Fundraising: The System and Structure We Need to Empower Uncomfortable Donor Conversations with Paul Nazareth

What inspires donors to be deeply connected to causes and organizations? How can fundraisers shift from transactional donor relationships to more connected donor relationships? These are key questions whose answers shine light on our beliefs about generosity, problem solving, and non-profit success. Want to know more? Tune in to this episode with Paul Nazareth!

Paul Nazareth is a Charity Sector Community Builder and VP of Education & Development at the Canadian Association of Gift Planners. Having been a philanthropic advisor for 15 years, working with a variety charities from universities to churches, Paul has a wealth of knowledge in non-profit leadership and creating a personal legacy through smart, generous giving. His insights can help us fundraisers approach fundraising with a new, more humanistic perspective.

In this episode, Paul and I discuss what inspires donors to deeply connect with causes and organizations and how we can use this knowledge to optimize the impact of their donations. We talk about how fundraisers can reframe uncomfortable and vulnerable conversations with donors, particularly around death, legacy gifts, and gift planning. 

You’ll learn about the systems and structures that are needed to create the conditions for magnetic fundraising and how (when they are not there) it’s easy for fundraisers to stay in a transactional mindset. If we want fundraisers to be able to nurture human connection-based relationships we need to create the conditions for that success and there is a role we all can play in that. We also highlight a unique way to prevent burnout in fundraisers, so stay tuned!


Get all the resources from today’s episode here. 

Many thanks to our sponsor, Givebutter for making this episode possible. Our friends at Givebutter really understand what it takes to be a magnetic fundraiser. Their fundraising platform empowers millions of changemakers to raise more, pay less, and give better every single day. To learn more about them, head on over to givebutter.com/mallory.


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