008: John Ruhlin on Giftology and How Giving More than is Reasonable Always Comes Back 10X

Check out the show notes at http://bradleyjohnson.com/john John Ruhlin (@ruhlin), founder of The Ruhlin Group, a professional gift giving service that’s worked with the likes of: Financial Institutions: Morgan Stanley & Wells Fargo Professional Sports Franchises: San Antonio Spurs, Chicago Bears, & Miami Dolphins Casinos & Resorts: Caesars Palace, Atlantis, & MGM Thought leaders: Darren Hardy, John Maxwell, & Jeffrey Gitomer When organizations like these need to WOW their clients or prospects with an incredible gift or experience, they turn to John and his company. In fact the gift giving methodology that John drops during this interview is so ground breaking, his recently released book Giftology skyrocketed to #1 on Amazon in the customer service category. After relistening to the audio to grab some highlights for you guys, I’m convinced this show may make the biggest impact on your business to date of any we’ve ever done. I know that’s a bold statement, but here are just a few of the highlights from John and I’s conversation: We begin with John’s journey and how it started with some incredible advice from a mentor that led him to become CutCo Knives #1 selling distributor EVER… and oh yeah, this was by the time he was a senior in college John reveals how 99% of all financial advisor gifts break the #1 most important rule of gift giving… and how to fix it! A few of the other concepts John covers to become a black belt in gift giving include… One thing that every great gift should include Best and worst times of year to give gifts Most forgotten person when gifting happens in business Biggest gift giving mistake people make when thanking others for a referral Secret spot in the home to an incredibly meaningful gift (the secret to referrals!) Word John uses to replace “gift” that will change the way you choose your gifts and how you give them One last thing... John made an incredibly generous offer to share a free tool from his new book Giftology, “10 Gifts to Avoid Giving Key Clients”. Also an added bonus, because gifting can get especially tricky with gift limitations in the financial services space, our team over at Advisors Excel put in some extra work and created our “Guide to Gifting”. Both of these tools are available to download HERE. Thanks for listening, you're going to love the conversation with John! Check out the show notes at http://bradleyjohnson.com/john