#26: Strategy Is a Commodity, Execution Is an Art

Do you know what your bank’s strategy is? If this is not something that has been shared with you, reach out to leaders within your organization’s hierarchy to learn more. Ask questions like, “What are your division's key priorities?” and/or “What is the major initiative you are focusing on this year?” Take this information and brainstorm ways that you can align their strategies and initiatives with your CRA program priorities. Aligning your CRA strategy with your institution’s overall strategy will make it easier for employees to see how their role adds value to the bank’s core business, while also contributing to the bank’s CRA goals.This is an iterative process and won’t happen overnight, so be patient. Take baby steps to move your CRA program into alignment with your institution’s overall strategy and mission. In time, your CRA strategies will be seen as mission critical and in lockstep with the bank's bottom line. Quotes• “You want to make sure that you are seen as a key role, a key player in the overall bank strategy while you lead your CRA program. Take a moment to think strategically about how you can align your CRA programs with the core initiatives of the bank.” (03:22-3:38)Want to learn more about the CRA? Sign up for CRA Today’s free course: https://hub.cratoday.com/freecourseLinksCRA Today Website: https://cratoday.com/ For more information on the CRA Hub, a membership for bankers to connect, inspire, and master the art of CRA: https://cratoday.com/hub/ Copyright © 2021 by CRA Today LLC(No claim to original U.S. government material)All rights reserved. No part of this podcast may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, including electronic, mechanical, photocopying, recording, or otherwise, without prior written permission of the author and publisher.This podcast is a periodic publication of CRA Today LLC and is intended to notify and inspire recipients of new developments in the Community Reinvestment Act. It should not be construed as legal advice or legal opinion on any specific facts or circumstances. The contents are intended for general informational purposes only, and you are urged to consult your own attorney concerning your situation and specific legal questions you have.