The Agent Guide to Dominate Facebook and Events | Lana Rodriguez

Lana Rodriguez joins Matt Lionetti and The Broke Agent for an Over Ask Podcast you don’t want to miss. Lana shares how she dominates the competition in her market with a referral based business model and how she throws 6-8 amazing client events every year. Plus, a tactic every agent can implement (no budget required)—how she uses Facebook groups to grow her business and keep up with her VIP clients.


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Matt Lionetti: https://www.instagram.com/matt.lionetti/


The Broke Agent: https://www.instagram.com/thebrokeagent/


Lana Rodriguez: https://www.instagram.com/thelanarodriguez/?hl=en
Lana's Facebook: https://www.facebook.com/MyLocalRealtor


Listen and Subscribe:
Apple Podcasts: https://podcasts.apple.com/us/podcast/over-ask/id1547905792


Timestamps:

00:00–00:50 Intro
00:51 How Lana has served over 1500 families since 2015
03:10 Identify your superpower
06:20 Connect with the alpha of every group you are part of
09:12 Know where your client avatar is on social media
11:44 Finding Facebook groups to infiltrate and committing to your role
13:42 How Lana stays omnipresent and in front of her clients
16:53 Hosting events for 500-700 clients
20:55 Lana’s pie story
28:53 What she’s doing on Instagram and TikTok to get leads (Lana’s superpower)
32:56 Focusing on agent-to-agent content
34:00 Lana’s TikTok story
39:55 Joining Real Brokerage
47:05 What’s with all the tours & events?
50:43 How she builds connections at networking events