How This Agent Used A Dog Influencer to Make His Video Go Viral

Sean McPeak joins Matt Lionetti and The Broke Agent to discuss what it’s like working with Ryan Serhant, why he throws theme parties at his listings, how to get leads on LinkedIn, and the strategy he uses to get influencers—including a dog—to make his listing videos go viral.

55,000+ agents choose BoomTown over any other competitor to make success easy. The best CRM in the game. Learn more about BoomTown and get equipped with all the tools you need.
Try BoomTown now: https://bit.ly/BoomTownROI

BAMx – Your Real Estate Marketplace: https://bamx.uscreen.io/pages/subscribe

Subscribe to the BAM YouTube channel:
https://tinyurl.com/aatxhaka

Subscribe to BAM Newsletter:
https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate

Matt Lionetti: https://www.instagram.com/matt.lionetti/

The Broke Agent: https://www.instagram.com/thebrokeagent/

Sean McPeak: https://www.instagram.com/sean_mcpeak/

Listen and Subscribe:
Apple Podcasts: https://podcasts.apple.com/us/podcast/over-ask/id1547905792

Timestamps:

00:00–00:39 Intro
01:36 From IT/tech support to real estate (via Craigslist)
04:05 “Were you with Ryan right away—or how did that all happen?”
08:33 “Did you already have your team when you joined Serhant?”
10:24 “How do you go after new development listings?”
11:26 “What did you do to get the first one?”
12:20 “How do you specialize in struggling properties? What do you do differently?”
13:54 Sean’s process for working with influencers to promote his listings
16:43 “What did the dog post on its Stories or feed.”
19:33 “I wonder if this influencer route would work for agents not in NY or L.A….”
26:43 The power of trendjacking events and open houses with creative themes
40:38 Sean’s posting strategy for LinkedIn and the clients he’s attracting with it?
47:39 “Is there anything you can’t do at Serhant?”

# # #