486 - How to Forge a Legendary Brand Using the Potency of Stories

Roger Short is the chief visionary officer and managing partner of Impact Legacy Group. When you listen to his interview, you’ll hear him talk about branding a business, including the essential need to offer stories that connect with people’s emotions and surround yourself with people who believe in you. Tune in to discover what it is that makes selling life insurance the best kept secret in America, the most important aspect of any good story that you share, and the two fundamentals that will always and inevitably produce ineffective phone sales callers. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources ·      Website: impactlegacygroup.com ·      YouTube: Life Insurance Academy ·      Instagram: @rogershort ·      Facebook: @rogershort ·      LinkedIn: @rogershort ·      Free e-book: ”The Relationship Marketer's Guide to Branding”   Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/   Want your own personalized magazine to stay top of mind? Visit: https://remindermedia.com/staypaidmagazine/   0:00     Introduction 1:02     Roger’s backstory 1:53     Story #1: Climbing in Colorado 3:29     Life lessons you learn from doing hard things 5:37     The motivation to build Impact Legacy Group 9:57     Story #2: First exposure to life insurance 13:03   Building a brand | The start of the Life Insurance Academy podcast 16:25   Building a brand requires authenticity 18:37   Be authentic, provide good content, and people come to you 20:59   Top telephone sales tips 22:32   The power of storytelling 27:15   Advice for facing adversity 32:47   Action Item