482 - Building a Business: Why Content Marketing Leaves Social Media in the Dust

Kyle Handy has created the #1 agent-owned real estate blog, and in this episode, he talks about his success in producing content and blogging and why they surpass posting to social media as a business-growth strategy. He’s sharing specific SEO advice, the best platforms for distributing value and building trust, and his recommendations for topics that even a novice blogger or new real estate agent can knock out of the park. When you listen, you’ll discover the valuable SEO strategy that catapulted Kyle's rankings on Google, a reliable source of popular blog topics that so many agents routinely fail to consider, and why videos, podcasts, and blogging provide continuous value that posting to social media simply cannot—and never will—deliver. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources ·      Email: kyle@thehandyteam.com ·      Instagram: @realkylehandy ·      YouTube: @kylehandy ·      Blog and trainings: kylehandy.com   Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/   Looking for a new way to generate a consistent flow of leads? Visit: https://remindermedia.com/staypaidfollowup/   0:00     Introduction 1:14     Kyle’s backstory 2:51     Moving to eXp 5:01     Attract agents with content marketing/blogging 9:29     SEO tips and tools for ranking on Google 11:45   Advice for new bloggers 14:34   The evolution of Kyle’s website [Golden Nuggets] 16:54   Kyle’s business and life today 18:25   The superiority of content marketing for lead-gen 23:11   Ranking channels/platforms – email 26:05   Ranking channels/platforms – video, podcast, blogging 27: 13   Ranking channels/platforms – social media 31:55   Thoughts on ranking locally 33:59   Long-term consistency, stability, and credibility 36:52   Top content ideas for real estate agents 42:45   Action Item