188: The Power of Multi-Channel Fundraising with Dan Sonners

This episode is a must-listen for anyone looking to enhance their nonprofit's fundraising strategy through multi-channel integration and innovative thinking!
Today, we are joined by Dan Sonners, a seasoned expert in the fundraising industry with a 17-year career dedicated to empowering nonprofit organizations to discover new donors, raise more funds, and optimize their programs with innovative strategies. Throughout this conversation, he shares practical advice on testing and measuring the effectiveness of integrated marketing strategies. Moreover, he challenges fundraisers to seek knowledge beyond their specialties to build more substantial and collaborative fundraising efforts.
As Vice President at Conrad Direct, Dan oversees acquisition efforts for a diverse group of nonprofits, utilizing a data-driven approach to provide tailored lists and media recommendations. His role encompasses various aspects of donor acquisition, including results analysis, list planning, data segmentation, list modeling, co-op management, and multi-channel expansion. Also, Dan excels in tailoring bespoke solutions that align with the distinctive missions, goals, and market dynamics of various organizations. His adept strategies have garnered millions of donors and propelled revenue into the hundreds of millions. Additionally, he is the esteemed host of the Dynamic Nonprofits podcast.
 
In this episode, you will be able to:
- Understand the power of multi-channel marketing and integrating direct mail with digital strategies.
- Discover the benefits of combining direct mail with SMS, email, and social media.
- Explore breaking down silos and fostering cross-channel collaboration.
- See how connected TV and direct mail can capture and maintain donor attention.
- Recognize the value of a data-driven approach in optimizing fundraising strategies.


Get all the resources from today’s episode here. 

"This week's episode is sponsored by Keela.
Keela is a fundraiser’s CRM, meaning that it goes beyond a data management platform. It enhances your work and propels you to achieve fundraising success. From email and communications tools to AI-powered donation pages, your unique needs will be met with Keela, the CRM built BY fundraisers FOR fundraisers.
Learn more at keela.co/mallory


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If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point