112: Creating Donor Personas and Why They Matter with Priscilla McKinney

Looking to increase donor trust and recruit more aligned donors to your non-profit? The key lies in your marketing. That might sound obvious, but non-profit marketing goes deep. So, let’s dive in. 

Priscilla McKinney, CEO of Little Bird Marketing, is a sought-after keynote speaker, prolific blogger, podcast host, industry innovator, and diversity champion. She personifies creativity, entrepreneurship, and authentic leadership – inspiring others to carve out their own path to success. With a fiery passion for marketing and sustainable lead generation, Priscilla has quite a few gems of wisdom to share with you about fundraising for non-profit organizations.

In this episode, Priscilla shares powerful insights on defining your donor persona, finding balance between operational transparency and storytelling, and getting out of the harmful scarcity mindset that runs rampant in the non-profit sector.

You’ll learn how to connect to your ideal donors en masse, the reality of how the scarcity mindset is impacting your non-profit, and why you don’t need to be as transparent with donors about certain things but you definitely need to be open about others.

In this episode, you will learn the following:
1. How can businesses create meaningful messages that resonate with an audience?
2. What is the importance of understanding the motivations behind why donors give?
3. How can we make sure that nonprofits are providing meaningful stories and not just relying on demographics?


Get all the resources from today’s episode here

Many thanks to our sponsor, Neon One for making this episode possible. When it comes to building strong and stable organizations, it’s all about a connected generosity experience. Our partners at Neon One have built software that makes it easier for you to connect with people and grow a community of generosity. Check them out at neonone.com/mallory today!

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If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point