Love your newsletters - Rachel Larsen Weaver

Happy Woo Wednesdays!Rachel is my favorite family photographer and does long form family shoots meaning she's with the family ALL Day. I love the way she loves herself, her family, her clients, and her body.www.rachellarsenweaver.com/linksRachel Larsen Weaver is an artist-educator and film photographer in Maryland on the shore of the Chesapeake Bay. She is a mother to five who travels the country creating art with families and she mentors photographers who are interested in building businesses that are rooted in their creative longings.Today's Hot TopicLet's talk newsletters! Rachel talks about why you should start one, how to do it, and ways to grow your list.1. choose a format and schedule that feels exciting and not overwhelming2. stories sell- so determine what stories you want to tell3. repurpose. repurpose. repurpose.Favorite sales technique: How do you get a HECK YES from your dream clients?This one is kind of hard for me. I have often remarked that I feel confident when it comes to marketing but less so in sales. For me the heck yes really is about the client feeling deeply connected to me and the offer. When I love the things that I am creating- I think that my joy and enthusiasm is contagious. When my offers are not actually aligned with my deepest desires- they don't have that same magnetic energy.What is your Woo Factor? The Woo Factor is how you stand out from the crowd. What makes you unique?I think its two fold: one is that my work is really about honoring the art of the offer. I talk a lot about studying the artists I admire, exploring the tradition photography. I want to make a William Eggleston photo at your wedding. I want to create a Sally Mann when I'm photographing your family. That would seem really snobby though and possibly intimidating and not the easiest sell. So I couple that with really genuine relationship building. One of the things that I love to do is to respond to dm's with voice messages- A) I find it so much easier to respond in a thoughtful way quickly when I can talk and have my hands free (I have five kids remember) B) I hope it feels sort of personal.Connect with Rachelhttps://www.rachellarsenweaver.com/instagram.com/rachel.larsen.weaverConnect with Carissahttps://www.instagram.com/carissawoo/https://heckyesmedia.co/