Aaron Matheson: Matheson Woodwork

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“ I've always been drawn to mid century and then, you know, as people have contacted me, you know, it's I try to skew my designs towards a more mid more minimalist or more mid century style. “



-Aaron Matheson



Welcome to a brand-new episode of the Woodpreneur Podcast. Today, your host Steve Larosiliere is joined by Aaron Matheson from Matheson Woodwork. Aaron's journey into woodworking started with a personal touch. Having bought a house, he decided to create custom furniture instead of purchasing ready-made pieces. This initial spark led to the establishment of Matheson Woodwork. Aaron's background in art and photography, coupled with his hands-on experience working with his father, a stonemason, contributed to his inclination towards craftsmanship.



The decision to transition from a full-time job to full-time woodworking is often a significant step. Aaron shares his story of taking the plunge in 2019. While initially juggling woodworking as a hobby, the birth of his son in 2016 marked a turning point. As custom commissions and sales started rolling in, Aaron took the leap into full-time woodworking, with his wife's support.



Listen now and get the whole story!



“There are definitely times where people will come to me and I'm like, I'm not super excited. “

-Aaron Matheson





Business Growth and Customization

Matheson Woodwork, based in Miami, Florida, primarily focuses on crafting custom furniture. Aaron's designs are influenced by mid-century and minimalist styles. He emphasizes the importance of customization, allowing clients to personalize their furniture. Over the years, his business has grown, attracting both residential and corporate clients.



Challenges and Triumphs

Aaron discusses the challenges of balancing family life and business. The decision to go full-time coincided with the birth of his daughter, prompting a reevaluation of childcare costs. This strategic move allowed him to invest more time and energy into growing his business.



Crafting a Distinct Style

Influenced by mid-century design and driven by a passion for modern aesthetics, Aaron's work reflects a unique style. His background in photography and hands-on experience in stonemasonry contribute to the artistry embedded in each piece. Aaron shares how collaborating with clients and adapting designs to their preferences has been pivotal in building strong relationships.



Looking Ahead

Aaron envisions keeping his business relatively small while considering the possibility of expanding his workshop and hiring additional help. He also explores the idea of moving back to the West Coast, possibly collaborating with others in the field. As he continues to receive interest and orders from clients, Aaron's dedication to his craft remains unwavering.



Marketing Strategies

In discussing marketing strategies, Aaron expresses a desire to drive more organic traffic to his website. He acknowledges the importance of search engine optimization (SEO) but hasn't fully tapped into its potential. Steve provides insights into SEO, emphasizing the significance of naming images, optimizing meta tags, and creating content that aligns with potential clients' search queries.



Want to get in touch with Jared Foster?



Contact him through:

Instagram: https://www.instagram.com/matheson_woodwork/

Website: https://www.mathesonwoodwork.com/