Scott English: No BS — How an agency of two helped RXBar sell for $600m

Highlights from the conversation:David Ogilvy had lamented that if advertising agencies were a dairy farm, you had more milkers than you had cows.We were removed from the people who were most invested in the brands that we servedI was shocked at how great the product was and equally sad about how poorly it was being presentedSo even they themselves didn't come in to make shit up. They just defined what was already there, and focused on itIn a completely transparent electronic world where everybody's first step is to Google you, you'd better be telling the truthBut now brand has to be personality, it has to be what's your beliefs? What are your principles? What are your values? What's your stance on sustainability? All those come into play. MORE ABOUT SCOTT&VICTOR When you work with Scott&Victor you get Scott and Victor. We embed ourselves in your brand and function as your creative directors. We will guide and participate in the creation of every aspect of your marketing communications, from strategic brief through the crafting of your brand expressions.During our global advertising agency experience, we repeatedly proved that smaller groups of concentrated talent generate bigger and better thinking.Find Scott here:LinkedIn | Website SHOW NOTESPeople:David OgilvyPeter RahalRon SeichristDoreen Dvorin Companies and organisations:Leo BurnettTurner Classic MoviesRXBarKrogerWieden KennedyRed Wing Shoes How can you help?There are four ways you can help us out.Give us your thoughts. Rate the podcast and leave a comment.Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) ofTell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.Hosted by our founder Ross Drakes.Subscribe iTunes, Spotify, Stitcher, Google PodcastsMusic by: @dcuttermusic / http://www.davidcuttermusic.com#welovenicework #branding #communication #purposedriven #creativity #brand innovation
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