Rasmus Wängelin: Spotify – Global campaigns with local nuance (+ the story of Spotify Wrapped)

Highlights from the conversationI think Wrapped is a magical project because it's one of the only marketing projects where you have millions of people sharing their own experience of the year through the share cardStart with guiding principles – What does your brand stand for? What are you trying to do? How does that come to life?That's part of the magic of Wrapped – you release it to the world and then it just kind of takes its own life.We have this lens where we don't really talk about Spotify. We don't say ‘we're great, we have millions of songs’. We tell stories, and majority of the stories we tell are through the lens of what's happeningThe brand is always, in one way or another, echoing the sentiment of the company and its foundersSimple, graphic, colorful became three fundamentally important words that we could apply to all of the design work we were doing More about Rasmus Wängelin Originally from Sweden, Rasmus is a New York based designer & director currently working as Global Head of Brand Design at Spotify. In his role at Spotify, Rasmus leads a team of designers, art directors and design directors to spearhead Spotify’s brand and marketing design-initiatives globally. Since joining in 2016, the Spotify in-house team has been recognized as “In-house agency of the year” 4 times — 18’(Ad-Age) & 19’ 20’ 21’(ADC).Prior to Spotify Rasmus spent 8 years at R/GA leading design-teams across clients like Nike, Samsung and Google.His work has been globally recognized and awarded by Cannes Lions, One Show, Art Directors Club, D&AD and more. Rasmus has taught classes at Hyper-Island, School of Visual Arts, Columbia University and was a design jury for 2018 The One Show.Find Rasmus here:Website | LinkedIn | Instagram Show NotesPeople:Alex BodmanAlex TanguayBen CrickBen Crick on One More QuestionBrian CollinsCompanies and organisations:COLLINSMiscellaneous:Spotify Wrapped How you can help:There are four ways you can help us out.Give us your thoughts. Rate the podcast and leave a comment.Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) ofTell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.Hosted by our founder Ross Drakes.Subscribe iTunes, Spotify, Stitcher, Google PodcastsMusic by: @dcuttermusic / http://www.davidcuttermusic.com
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