Google is Your Customer Too with Kelly Baltzell

How do you communicate with people as you go on with your daily life?
 
Marketing is something veterinarians find hard to get their head around. We used to be all about medicine, but marketing has already become a necessity in any practice there is in life.
 
It isn’t what we’re good at, but at some point, we’re also aware that we need it to move forward. So with the digital market continuously growing in today’s time, how do you find a marketing company that speaks the language of your mind?
 
Remember that marketing is conversations and perceptions that can affect all aspects of the practice you’re so passionate about. Join us in this episode as we learn why being educated is the key to finding the right marketing guy.
 
Kelly Baltzell is the President and CEO of Beyond Indigo Pets which she founded in 1997. Under her leadership, Beyond Indigo Pets has developed all types of veterinary websites and marketing that now reaches millions of people each year in multiple countries. Since 2015, Beyond Indigo has been a certified Google AdWords Partner.
 
Additionally, since 2011, Kelly has been a monthly columnist for the American Animal Hospital Association’s Marketlink. She has also spoken and been published in Australia, New Zealand, Canada, and the UK. Kelly graduated from George Washington University with a degree in International Affairs and Economics and received her master’s degree in Counselling and Psychology from St. Mary’s.
 
In this episode, Kelly talks about marketing as well as the importance of being educated about it. Here, she shares why you should be aware of what it is that you truly want in order for you to be able to find the right marketing company that resonates best with your needs.
 
 
What you will learn from this episode:
How it is that Google and other platforms such as Facebook are also your customers;
The importance of taking the time to take note of your internal needs – what it is that you actually want – as you weigh whether you and the marketing company are a good fit;
Why it’s a must for you to be an educated consumer in order to keep yourself updated on marketing

 
“Partly, the lack and the franticness around marketing in the veterinary space is the lack of knowledge. You don’t have to be an expert in marketing, but you need to be an educated consumer. You need to know what’s going on out there so you can have conversations. Please take the moment and learn.” – Kelly Baltzell
 
 
Topics Covered:
 
01:45 – Kelly describes her ideal client: A person or a practice who wants to embrace marketing, who cannot keep up with change, and wants to go out of their comfort zone
 
05:22 – Problem she solves for her clients: The lack of knowledge about marketing
 
08:33 – The typical symptoms/pain points: The amount of overload that they cannot handle anymore: getting overwhelmed, not knowing where to start, poor running of websites and pages
 
09:58 – The mistakes: Franticness, going to a convention and finding the first marketing booth that you find without thinking if it’s a good fit and style
 
15:11 – Kelly’s Valuable Free Action: “First of all, take a deep breath. Get your favorite beverage, adult or otherwise. Take a little bit of time, and just stop, and write down what your absolute needs are, the internal needs that you need from a marketing company. Then you go find companies and research them.”
 
17:57 – Kelly’s Valuable Free Resource: Visit Beyond Indigo Pets’ website, sign up, and get a free consult, as you try out their free website checker coupled with a report afterward
 
19:03 – Q: What can people do for themselves to keep themselves updated on marketing? A: “Partly, the lack and the franticness around marketing in the veterinary space is the lack of knowledge. You don’t have to be an expert in marketing, but you need to be an educated consumer. You need to know what’s going on out there so you can have conversations. Please take the moment and learn.”
 
 
Key Takeaways:
 
“Google and other platforms are also one of your customers. All those practices, regardless of your walk of life in the veterinary space, focus on existing or new clients. Google, Facebook, and all those people. Those are actually doing more marketing for practices. That’s one of your clients.” – Kelly Baltzell
 
“You only have to look at the whole playing field versus just focusing on one thing and thinking marketing is only for new clients. No; marketing has a lot more to it.” – Kelly Baltzell
 
“Your online presence now is your new lobby. That’s where people see you. That’s where they’re having conversations.” – Kelly Baltzell
“Marketing is a partnership, so not everybody is a good fit with everybody. Knowing thyself is the first step of finding the people.” – Kelly Baltzell
 
“In any business world, you’d want to trust your partner that you know would have your back, and you don’t have to keep going back to ‘are you doing your job?’ because that takes time that you don’t have.” – Kelly Baltzell
 
“Learn enough to know at least what you’re paying for.” – Kelly Baltzell
 
 
People / Resources Mentioned:
 
Beyond Indigo Pets: https://www.beyondindigopets.com/
 
Ways to Connect with Kelly Baltzell:
 
Email: kelly@beyondindigo.com 
Website: https://www.beyondindigopets.com/