Why the Future of Social Is in Asia with Werner lucksch, SVP Social APAC at Media.Monks

It’s curious how social media innovation often starts in Asia-Pacific, don’t you think? In this episode, Media.Monks’ SVP of Social in APAC Werner Iucksch joins us directly from Singapore to share his insights about the region’s characteristics, platforms, and behaviors that make it so unique. You’ll learn what types of strategy do or don’t work in APAC markets, key trends worth taking into account, and what the future looks like for the region. Put your headphones on, and let’s experiment together!