Why You Need To Move To Google Analytics 4

Google Analytics 4 is coming, whether we like it or not!

Your Universal Analytics will make the switch on 1 July.

This session will be a quick overview over the new Analytics interface, a selection of the things that have changed, and reasons why doing the automatic switchover is like letting a removal company who don’t care about your stuff move house for you!

Key learnings form this webinar:
An understanding of the data driven attribution model
What’s replacing bounce rate
An understanding of the importance of events in GA4

Speaker: Matt Collins
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