Improve your online donation checkout: Metrics wins & fails from JustGiving

Over 20 million people go through the JustGiving checkout every year to donate to the causes they care about. So it’s essential it’s optimised to give them the best experience and raise more money. In this episode, we'll share four A/B tests we implemented to our online donation flow and ask you to guess whether each one was a win, loss or draw! Plus, we'll lift the lid on the key donation metrics we obsess about day in, day out, and the ways our donation checkout is powering more giving moments to help you raise more money.
What you'll learn this episode:
Define and track key metrics
Test & Learn
Adapt to consumer behaviour

Speakers: Thomas Forgione & Katie Stevens
#FundraisingTech is back again on 22nd November. You can register here. Use discount code FEPODCAST for a 50% discount.
And thank you to our friends at JustGiving who make the Fundraising Everywhere podcast possible.