Why Sony is absolutely KILLING it right now

Love them or hate them, Sony has come to a point with their alpha series mirrorless camera lineup where they are dominating the mirrorless market. So much so that Nikon and Canon are aggressively designing mirrorless systems of their own.

As someone who's had faith in Sony since the early days of e-mount, I want to share a few thoughts on what differentiates a mirrorless camera from a traditional DSLR. It goes way beyond the fact that the mirror is gone so the camera can be smaller. Its a system-wide approach and I think this will shed a little bit of light on what Canon and Nikon are facing putting together their own systems.

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