Why Entrepreneurs Should Embrace the Boring

Episode 53: Alex Lieberman (@businessbarista) talks about why it’s good to embrace the boring parts of starting a business. Founders can get caught up in the notion that if they’re not doing anything exciting at all times, they’re failing. However, it some cases, refining your product or service might not be sexiest phase of your business but can be the most important in building the foundation. 

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