The Difference Between a Logo and a Brand

Episode 49: Establishing a logo can be a trap for many entrepreneurs and startups. Just because a business might have a distinct design or font that is recognizable, doesn’t mean it's a brand. Alex Lieberman (@businessbarista) goes into the biggest difference between a logo and a brand. A brand goes beyond the design or the look. It’s a status symbol or a culture. In this episode, you’ll learn how you can strive to become a brand, not just a logo. 

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