Why APAC needs to play catchup in ensuring media quality
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This week WARC’s Rica Facundo talks about the state of media quality in APAC with Wei Tuck NG, senior manager client analytics APAC, Double Verify and Veneeta Ranjan, head of media, Ferrero. We discuss why the region is lagging behind, how to raise the bar of media quality in high growth digital markets in the region. For more insights, check out WARC’s media quality report in collaboration with Double Verify.
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Why APAC needs to play catchup in ensuring media quality