Beyond performance marketing: Strategies to maximise short and long term outcomes
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WARC’s EMEA Commissioning Editor, Catherine Driscoll talks to Meta’s Harry Davison, Head of Marketing Science - Northern Europe, Middle East & Africa, Konstanze Fichtner, Marketing Science Partner, and Carl Johan Johansson Alm, Marketing Science Partner. Discussing how they approach best practices for performance marketing and measurement at Meta.
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Beyond performance marketing: Strategies to maximise short and long term outcomes