Use Science and Psychology For Pricing Your Product - Per Sjofors

Pricing a product or service properly encompasses many factors. Today’s guest is a pricing strategist who’s here to shed light on this important topic.
Dave Bookbinder goes Behind The Numbers with Per Sjofors.  Per, aka “The Price Whisperer”, is a thought leader in how companies can use pricing to drive higher growth, sales volume, and profits. He is a sought-after speaker for various conferences, appears regularly on podcasts and business radio shows, and gets routinely quoted in the financial and business press. Get Per’s new book, The Price Whisperer – A Holistic Approach to Pricing Power here.
In this episode, Per explains what drives pricing power and explains the psychology behind a buyer’s willingness to pay. Per also shares the impact that pricing power has on business value and private equity holding periods, and more!
About the Host:
Dave Bookbinder is the person that clients reach out to when they need to know what their most important assets are worth. He’s a corporate finance executive with a focus on business and intellectual property valuation. Known as a collaborative adviser, Dave has served thousands of client companies of all sizes and industries.
Dave is the author of two #1 best-selling books about the impact of human capital (PEOPLE!) on the valuation of a business enterprise called The NEW ROI: Return On Individuals & The NEW ROI: Going Behind The Numbers.
He’s on a mission to change the conversation about how the accounting world recognizes the value of people’s contributions to a business enterprise, and to quantify what every CEO on the planet claims: “Our people are this company’s most valuable asset.”
 
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