Upcycling Upstart, Anna Hammond, CEO, Matriark Foods Launches into Whole Foods

What is upcycling? Why should you support brands in this category?  Millions of tons of food representing countless hours of human labor and "inputs" are wasted each year. Anna Hammond explains the story and operation behind Matriark Foods on Winning at Work today. 
 
33 million tons of vegetables never make it to the table and millions never make it off the farm
Upcycling vegetable solutions for foodservice channels – Compass, Sodexo, Guggenheimer, Harvest Table, and Vizient
Retail – targeted NE launch with Whole Foods with 3 pasta sauce SKUs
Working with a food manufacturer who is “wasting” and “can’t use” 3 million pounds of tomatoes because they are too big or small or soft or hard.
Disrupting this point in the manufacturing cycle makes the biggest impact because of the inputs
Upcycling misconceptions: upcycling is not recycling
Getting into Wholefoods story
Sampling at store
Loves the hungry teenager
Targeted ads and SEO
Amazon
Misfits
Imperfect
Hive
Use Dirty Hands broker
Build relationships with WF store managers
Season 3, Episode 32:
Matriark Foods:
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About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies. 
 
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