Fat Head’s Regional Dominance Is The Beer Brewers Blueprint with Bill Wetmore and Matt Kovacs

Season 3 Episode 6
Fat Head's Brewery https://www.fatheads.com/
Connect with Bill Wetmore https://www.linkedin.com/in/bill-wetmore-6aa5676/
Connect with Matt Kovacs https://www.linkedin.com/in/mattjkovacs/
Connect with Tony Moore https://www.linkedin.com/in/differentbetterspecialbrands/
Beer Competitions https://www.greatamericanbeerfestival.com/ &  https://www.worldbeercup.org/
Do you need to attract people to your jobs? Stop using old, boring job descriptions. Let the marketplace SAMPLE your BRAND!  Here is a NOVEL approach to ATTRACT people (DEMO)
 
Are we in the golden age of beer? What is the best path forward for a brewery? Bill Wetmore is the sales leader and beer genius at Fat Head's and he joins his good buddy Matt Kovacs and me to discuss what is brewing in brewing. 
Origin Story
Bill's background
About the brand
Winning awards
Be strong in local and regional
Financial costs in expansion
What type of restaurant do you want to be?
Trends in beer
Culture VS expansion
 
About me and my mission and podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.  My skills are in leadership, talent acquisition strategies, corporate hiring, sales, entrepreneurship, and backseat driving. I created a novel 6-week candidate attraction program talent acquisition that engages the 70% of the workforce not actively applying for jobs. See the DEMO. Say goodbye to traditional! 
Contact me: Tony@timpl.com
Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/
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