The Secret Sauce: How You Can Learn From the Best Story Teller in the World to Convert More Customers
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Cal Fussman, the master storyteller, joins Phillip for an introspective episode in which the connection between the first and third steps of the Undefeated Marketing System is identified and discussed. Phillip begins by remembering his first interview with Cal and the invitation that led to one of Phillip’s most memorable breakfast’s sitting next to Larry King.
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The Secret Sauce: How You Can Learn From the Best Story Teller in the World to Convert More Customers