The Inextricable Relationship Between Events and Associations

What does the loss of in-person events mean for associations? During 2020 some associations have been adept at diversifying their membership services and related income streams and have benefited from doing so. On the flip side, however, those associations that have failed to respond to circumstances and adapt accordingly have suffered financially. Our research demonstrates a definite economic impact on associations following the crash of the events industry but interestingly, that impact has not only been negative.In this episode Andrew and Elisa have invited three events industry experts to discuss this intertwined relationship between events and associations. They welcome Rob Eveleigh, Managing Director at Brightelm, Ed Trantor, Managing Director at 73 Media and Director at the Association of Event Organisers and Jennifer Young, President, eVoque event management group ltd.Visit our website to find out how you can make IMPACT.Follow us on Twitter and LinkedInDon't forget to subscribe, to make sure you never miss an episode.Support the show