Creativity and the case for content culture

This week's episode is sponsored by our friends at Cambridge Publishing Ltd (www.cpl.co.uk). Elisa and Andrew are joined by Martin Bewick, Senior Content Strategist at CPL to explore the value of devising an association's content strategy and the impact of cultivating a content culture.  There is no single 'right' model and Martin helps us understand the process for creating a content strategy that works hand-in-hand with your wider business, marketing and communications plans to ensure you tell a consistent story to your members.Download CPL's report on Channelling the future at https://www.cpl.co.uk/news/channelling-future. Support the Show.