The Anatomy of Medical Marketing

While we often look to industry leaders to see where marketing is going, the truth is that customers take their expectations with them. The medical industry still relies heavily on old-school tactics like referrals and TV advertising. We talk to Alex Membrillo, CEO of Cardinal Digital Marketing, and Matthew Hutchinson, Senior Director of Product Marketing at Salesforce, to find out what they’re doing to bring a fresh approach to medical marketing. Tweet @CollinsMeMegan, @crozul, or @marketingcloud with your thoughts on this episode or ideas for a future topic.