How Einstein GPT Brings Generative AI to CRM

Today we're talking about the launch of Einstein GPT, which is being announced today at TrailblazerDX 2023. We are going to learn how Einstein GPT will open the door to the AI future for our customers. Here to show us the way is Jayesh Govindarajan, SVP of AI and Machine Learning at Salesforce.

Recruiting and the 'war on talent'

The ‘war on talent’ has become one of the hottest topics in the world of recruitment. What is it? And how can organisations ensure they’re recruiting, and retaining the brightest and best in the market?In this episode Kulvinder and Sarah are joined by guests Ed Hurrell, Commercial Account Executive at Salesforce and Graham Halewood, Chief Operations Officer at BMS Performance, to discuss how to attract, recruit, and retain the best candidates in the market.Read more about how BMS are using Salesforce to provide a great service and great results for clients and candidates here.

How to build a successful product

In this episode, we spoke to Matt Fairhurst, CEO & Founder of Skedulo, about his experience of designing and launching a successful product. He shares tips on gaining investment, the importance of surrounding yourself with the right people at the right time along your journey, and why everyone needs an anchored value system to return to when times get tough.See omnystudio.com/listener for privacy information.

Keeping the customer engaged – building resilient customer experiences

In this episode we talk to leaders on the frontline of customer experience and how they are building resilience into the way they maintain seamless customer service. At a time when consumers are rethinking the way they do all their everyday tasks maintaining customer loyalty through extraordinary customer experience is more important than ever. Hosted on Acast. See acast.com/privacy for more information.

Humanizing Marketing: Episode 6 - How Marketers Can Build Trust In The Future

The final episode of our Humanizing Marketing series looks at how digital engagement will evolve in the years ahead. Hosts Marty Kihn and Tina Rozul chat with Salesforce futurists, Vala Afshar and Brian Solis about the role of trust in customer relationships. We also dig into "Atomic Content Personalization" with Mark Abraham of Boston Consulting Group. Listen in to find out if your organization is ready for what's coming our way.LINK: Learn more about Atomic Content PersonalizationPresented in partnership with WordPressVIP

Quotable Podcast Episode #149: How to Use Inside Sales to Drive Growth, with Ben Vonwiller and Maria Valdivieso de Uster

Learn the growing power of inside sales: what it is, why it matters, and how to do right. Maria and Ben share McKinsey’s best-in-class practices from their research and experience across clients. They provide guidance on four popular topics: 1) creating an omni-channel experience, 2) effectively using customer analytics, 3) embracing technology and automation, and 4) optimizing the lifetime value of your seller with people analytics. Guest:  Maria Valdivieso de Uster: https://www.linkedin.com/in/mariavaldivieso1/ Ben Vonwiller: https://www.linkedin.com/in/benvonwiller/ Host:  Krista Bauer: https://www.linkedin.com/in/krista-h-bauer/