Greenwashing 2.0

Many corporations are hopping on the sustainability bandwagon these days, but it's not for altruistic reasons. It's likely due to the green premium: because eco-friendly products cost more, business owners see an opportunity for increased revenue. The result? Greenwashed products abound (And guess what? You're likely paying *extra* for a product that isn't at all eco-conscious!). On today's show Aidan Riehl offers advanced tips for avoiding greenwashing in today's ever-changing market.  Here's a preview:[6:30] Some questions to ask: Is this eco-friendly product owned by a conglomerate? Is this one product the *only* eco-conscious product in their product line?[9:30] Getting to the bottom of "biodegradable" claims once and for all[16:30] Should we look for pre-consumer or post-consumer recycled plastics?[19:00] Laundry sheets and dishwasher pods! Is polyvinyl alcohol actually benign?[22:00] So many pledges, so little action[25:00] Steph's tips to spot greenwashing in influencer marketing Resources mentioned:Episode #106: Greenwashing 1.0Ecolabelindex.comEU bans ‘misleading’ environmental claims that rely on offsetting (via The Guardian)How We Avoid A Climate Disaster (by Bill Gates)The World Is Falling Short of Its Climate Goals. Four Big Emitters Show Why. (via NY Times)Good On YouThink Dirty This show is listener-supported. Thank you for supporting!Join our (free!) community here.Find your tribe. Sustainable Minimalists are on Facebook, Instagram + Youtube.Say hello! MamaMinimalistBoston@gmail.com.Our Sponsors:* Thank you to Equilibria! Use code SUSTAINABLE for 15% off sitewide: http://www.myeq.com* Thank you to LifeStraw! https://lifestraw.com/* Thank you to My Life In A Book! Use code SUSTAINABLE at checkout for 10% off. https://www.mylifeinabook.comSupport this podcast at — https://redcircle.com/sustainable-minimalists/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy