Special: Stopping the confusion of Jobs to be Done (JTBD)- with Tony Ulwick
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Misconceptions about Jobs to be Done – for product managers Today we are talking about a popular and often misunderstood product management tool—Jobs to be Done (JTBD). Joining us is the originator of Jobs to be Done, Tony Ulwick. I first discovered Tony through his book What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough […]
Special: Stopping the confusion of Jobs to be Done (JTBD)- with Tony Ulwick