Season 8. Episode 15: From Data to Outcomes: The Art of Operationalizing Insights with Nikhil Behl, CMO, FICO

In a world dominated by data and technology, marketing has evolved into a complex blend of creativity, strategy, and data-driven decision-making.
In this episode of CMO Insights, Nikhil Behl, Chief Marketing Officer of FICO, discusses how FICO leverages data and technology to drive its marketing strategy and positively impact financial literacy. This conversation delves into the fascinating journey of FICO's data-driven marketing approach and sheds light on the power of applied intelligence in transforming industries.
Discussion points include:

The Power of FICO: Beyond the FICO Score

Embracing Digital Transformation

Amplifying the Brand

Activating the Organization

Accelerating Results

Empowering Financial Literacy Through Partnership

Getting Involved

 
Connect with Nikhil Behl - https://www.linkedin.com/in/nikhilbehl/
Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/
Learn more about The Pedowitz Group https://www.pedowitzgroup.com/
Get Jeff's book 'AI Revenue Architect' - https://www.pedowitzgroup.com/resources/ai-revenue-architect/
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