Renee Borg - The Power of Specification

Product specification has always been a complex process — one that is dependent on strong relationships. Renee Borg, Principal of San Fransisco-based agency, Sixteen5Hundred, dives into the importance of the specification process and how it should be championed to deliver the best outcome. In a world where evolving technology is complicating the procurement of products, the most crucial thing is understanding when and why substitutions should or shouldn't be a conversation.