Redefining Gender Norms in Personal Care (Feat. Carly Broderick)

Carly's extensive background in consumer products and marketing enabled her to see beyond the traditional gender divisions in the personal care aisle. With a keen understanding of formulations and market preferences, she set out to create a brand that was truly inclusive, free from the constraints of stereotypical gender roles.Driven by empathy for today's youth, Carly aims to empower Gen Z and all generations to embrace their individuality. Recognizing their creativity and resilience, she sees Miles not just as a brand, but as a reflection of all our diverse identities and experiences.For Carly, being an inclusive brand goes beyond marketing—it's about taking a stand on social issues that matter. Through initiatives like supporting LGBTQ+ nonprofits during Pride Month, Miles aims to contribute to a more equitable and accepting society.One of the unique challenges Carly faces is marketing to both parents and teens. By striking a balance between safety and affordability for parents while maintaining appeal for teens, Miles has successfully resonated with both audiences.This week, you’ll learn the inspiration behind Carly’s brand, how Miles balances social responsibility and brand integrity, and the mission of Carly Broderick as an entrepreneur and advocate.LEARN MORE:>>https://www.linkedin.com/in/carlybroderick>>https://hey-miles.comNSLS MEMBERS ONLY:>>Listen to the bonus episode to learn how the Miles brand became an accidental advocate and Carly’s vision for the future of the brand. (https://thens.ls/3UnvmlA)Mentioned in this episode:Get 20% Off at the NSLS ShopUse code MONDAYS for 20% your entire purchase at shop.nsls.orgNSLS Shop